The Mountain West Credit Union Foundation board has voted to make credit unions the signature sponsor for a new Children’s Miracle Network (CMN) fundraising event – the Miracle Marathon. This exciting partnership is made possible through a donation to Children’s Hospital Colorado from the Foundation on behalf of credit unions. A special thanks goes out to CO-OP Financial Services who increased our credit unions’ impact on the local community by matching the Foundation’s donation. The Miracle Marathon is a new Children’s Miracle Network promotion that is being rolled out in only 5 markets including Denver – with our credit unions getting in on the ground floor as the signature sponsor. Starting on October 1st and wrapping up on October 27th, this 27 day virtual fundraising campaign invites participants run or walk (or achieve forward motion) one mile per day at their own leisure for a total of 27.2 miles – that’s a 26.2 mile marathon plus going an extra mile for kids. Throughout October, CMN Hospitals will send participants challenges and motivational messages with the goal of building an interactive, online community.
Credit Unions in Colorado will be promoted as the event's signature sponsor through a radio campaign on Alice 105.9 and KOSI 101 that starts mid-September and runs through October. This campaign includes over 80 radio spots along with on-air sponsorship mentions and includes web, email, and social media segments. Credit unions will be receiving more information on how they can participate over the next few weeks and will be contacted by Colorado Children’s Hospital Foundation about this exciting event. There is no additional donation required to participate in this campaign. A specially designed promotional kit will be made available that will help interested credit unions garner member and employee participation. Look for an informational webinar announcement, in early September, designed to kick off this new exciting event. For more information now, contact Dan Santangelo at